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Further proof that blue is the new green

Marketing company JWT recently proclaimed that blue would be taking over from green as the new color for the environmental crowd to get behind. Naming trends seem to support this theory, with BlueTec and BlueMotion both highlighting clean diesel technology. Now, DuPont is reporting that the color blue is gaining ground on white, which is currently the most popular shade to order a new car in. One reason that the hue is gaining in popularity is that people reportedly equate the tone with the earth. Yeah, the sky and the ocean are blue, but ... Read more →

Color-coordinating your REVA electric vehicle

The REVA electric car is a small, 3-door (formerly known as a "hatchback") electric vehicle built in India. A four-seater, the car can hold two adults and two small children. The electric motor can ...

Further proof that blue is the new green 1 year ago on Autoblog Green

Marketing company JWT recently proclaimed that blue would be taking over from green as the new color for the environmental crowd to get behind. Naming trends seem to support this theory, with BlueTec and BlueMotion both highlighting clean diesel technology. Now, DuPont is reporting that the color ...

Color-coordinating your REVA electric vehicle 3 years ago on Autoblog Green

The REVA electric car is a small, 3-door (formerly known as a "hatchback") electric vehicle built in India. A four-seater, the car can hold two adults and two small children. The electric motor can be fully charged in roughly seven hours and the EV has a range of nearly 50 miles. With a quick, ...



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