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Another take on General Motors "Green" communications efforts

Back in January at the Detroit Auto Show I spoke to Bill Betts of General Motors about their efforts to reach out to bloggers to help communicate more directly with people who are focused on particular areas. They've been inviting bloggers who are not necessarily focused on cars to meet directly with General Motors executives and managers to ask their own questions about what General Motors has been working on and where they're going. Many of those same bloggers have also been particularly harsh critics of GM and their past decisions, ... Read more →

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