eassist

Anyone who still doesn't believe that General Motors is serious about advanced technology in general, and vehicle electrification in particular, hasn't yet learned that post-bankruptcy GM is a very different company run by different people with a different set of priorities, most of which we ...

General Motors is getting some bad news about its eAssist mild hybrid technology – it's not very popular. That's being made clear by soft sales for the highest-volume eAssist model, the 2013 Chevrolet Malibu Eco. The Malibu Eco does offer noteworthy technology perks: 2.4L four-cylinder ...

It's a big number, and one that needs a bit of a disclaimer. Speaking (via satellite) to journalists at the General Motors Electrification Experience in San Francisco yesterday, Mary Barra, GM's senior vice president of global product development, announced that The General will have 500,000 ...

Buick has announced that the 2013 Regal will come equipped with standard eAssist when it hits dealers in the fall. As a result, the MSRP of base model will jump considerably over the 2012's starting price. While last year's Regal started at $27,055, with eAssist as a $2,000 option, the 2013 model ...

Jump-Starting An Already Solid Sedan Hybrids only account for about two percent of annual U.S. auto sales, yet there is a huge push by most automakers to incorporate the green tech into future product. The reasons for this are many, and they include improved public perception, better Corporate ...

The best-selling hybrid from a U.S. car company is...the Buick LaCrosse? That's what we're trying to figure out after General Motors said the LaCrosses that are powered with Buick's eAssist powertrain accounted for about 25 percent of the model's sales. Though the automaker isn't disclosing ...

There were lots of comments on my last two columns (speaking with Ford and Chrysler execs about CAFE regulations), and some were very savvy on EVs and hybrids. But most seem to have little knowledge of what really goes into designing, developing, validating and successfully marketing a desirable, ...

Buick launched its mid-size Regal sedan in late 2010 as a 2011 model, with the Turbo, high-performance GS and eAssist models following suit over the past year. Now, General Motors' tri-shield arm has announced a couple of powertrain updates that will go into effect for the 2013 model year, namely ...

GM sells Buick smartphone app game that simulates fuel-efficient driving Remember the car-racing video games you played as a kid? Think of this as the opposite. General Motors is looking to raise consumer awareness of the hybrid drivetrains on its Buick LaCrosse and Regal by selling three ...

Hybrids have never been a hit in China, with even the Toyota Prius failing to make a dent in a meaningful way over there. Some say the Prius' unconventional styling turns Chinese consumers off. Maybe that's why Buick is betting its conventionally styled LaCrosse eAssist will be a hit in ...