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Honda decides eco-features, not hot people at the beach, should define Insight ads

Don't call it a relaunch. The first round of U.S. ads for the new Honda Insight defined the car as "the hybrid for everyone" and made a big deal about the Insight's low price compared to the Prius. They showed all sorts of people enjoying the Insight, but didn't exactly put the car's eco-benefits front and center. The ads were, to say the least, not successful. Honda is now reworking the marketing plan for the car after making some changes to the actual vehicles earlier this year. A new campaign that will kick off early next year will ... Read more →

LA 2008: Honda shows off Insight's Eco Assist dashboard Jeremy Korzeniewski

Honda joins Ford in the green dash race with its latest piece of clever technology, the Eco Assist dashboard, which the automaker has revealed here in LA and will come with the 2009 Insight ...

Honda decides eco-features, not hot people at the beach, should define Insight ads 7 days ago on Autoblog Green

LA 2008: Honda shows off Insight's Eco Assist dashboard 1 year ago on Autoblog Green

Honda joins Ford in the green dash race with its latest piece of clever technology, the Eco Assist dashboard, which the automaker has revealed here in LA and will come with the 2009 Insight hybrid. There's an ECON button on the dash that increases fuel efficiency by changing settings on the CVT ...

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Guide to Common Green Acronymns

CAFE – Corporate Average Fuel Economy. A system used in the U.S. to define mileage requirements of new vehicles.

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