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Fiat's eco:Drive wins award for defining new car-driver relationship
Ever hear of an advertising award given to a piece of software that helps drivers save gas at the pumps? That's what Fiat's eco:Drive recently did, and the organizers of the Cannes Cyber Lions, a major event in the advertising industry, didn't praise the software's ability to analyze driver habits wins but instead the way it established a new kind of relationship between consumer and car. The prize was one of the three Grand Prix awarded during the Cannes Cyber Lions. Since the eco:Drive concept was the object of praise, the organizers ... Read more →
Frankfurt 2007 videos: Fiat ecoDrive, Peugeot Flux, Chevy Trax Lascelles Linton
Above is a video all about the Fiat ecoDrive. It's a USB device that logs how you are driving and with the help of Microsoft, takes over the world. Actually, that was Plan A. Plan B is to log how you ...
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Fiat's eco:Drive wins award for defining new car-driver relationship 4 months ago on Autoblog Green
Ever hear of an advertising award given to a piece of software that helps drivers save gas at the pumps? That's what Fiat's eco:Drive recently did, and the organizers of the Cannes Cyber Lions, a major event in the advertising industry, didn't praise the software's ability to analyze driver ...
Frankfurt 2007 videos: Fiat ecoDrive, Peugeot Flux, Chevy Trax 2 years ago on Autoblog Green
Above is a video all about the Fiat ecoDrive. It's a USB device that logs how you are driving and with the help of Microsoft, takes over the world. Actually, that was Plan A. Plan B is to log how you are driving, transfer the data to your via USB and PC software will give you tips on how to lower ...
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