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EDTA's radio spots, congressional hearing driving towards electrics

In April, the Electric Drive Transportation Association (EDTA) started targeting 580,000 movers and shakers in the Washington, D.C. area who listen to WTOP, 103.5 FM with a series of ads called "The Electric Drive." You can now listen to the EDTA's ads online to see how this major partnership is trying to explain electric drive to the masses. Brian Wynne, the EDTA president, wrote in an email that the radio campaign and the EDTA's Earth Day Congressional briefing were quite effective in getting the word out. Wynne described the hearing as ... Read more →

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