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eric berger


Hybrid sales chained to fuel prices?

CNW Marketing Research is reporting that around 30 percent of car shoppers were considering a hybrid a year back, and willing to pay a premium of almost $2,500 over a non-hybrid for the privilege. The interest level has dropped to just 12 percent now however, and the premium that's acceptable has fallen by over 50 percent to just $1,152. Fuel prices have fallen during the same period indicating a direct link between fuel prices and hybrids, whose main selling point is fuel economy. Its hardly a surprising link, but with hybrid sales down from ... Read more →

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