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fisker outsourcing


Will Fisker's outsourcing produce results where so many others failed?

When Ford announced its tie-up with Magna International to build an electric vehicle earlier this year, there was a lot to learn about how the auto industry as a whole can benefit from these kinds of partnerships. Now, in a three-part series (I, II, III) about Fisker Automotive's strategy, writer Nicolas Zart looks at the method by which Fisker will bring its Karma to the market. Aside from using a very familiar picture and repeating himself at the top of each article in the series, Zart's article is worth reading for identifying some key ... Read more →

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