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REPORT: Toyota develops its own flower species for cleaner air at Prius plant

Automakers make cars and trucks, no surprises there. Some even make other interesting things, like Honda, which also builds motorcycles, jets, robots and solar cells. But up until now, we haven't been able to think of any car companies that develop their own species of flowers. Thankfully, Toyota has reportedly stepped in to correct that oversight by creating two derivatives of the cherry sage and gardenia at its factory in Toyota City, Japan. This is the plant where the Japanese automaker assembles the Prius hybrid, which seems fitting ... Read more →

Toyota's "Harmony Floralscapes" bloom along LA, SF highways

Toyota's TV ads for the 2010 Prius feature a world of flowers blooming whenever the iconic hybrid drives by. This visual message is now available in the physical world thanks to a living ad ...

Toyota uses flowers and technology to advertise the 2010 Prius

Long dead are automotive advertising campaigns that focus solely on the technical aspects of cars. Advertising now focuses in on sensations, feelings, abstract concepts and that "special something" ...

REPORT: Toyota develops its own flower species for cleaner air at Prius plant 1 month ago on Autoblog Green

Automakers make cars and trucks, no surprises there. Some even make other interesting things, like Honda, which also builds motorcycles, jets, robots and solar cells. But up until now, we haven't been able to think of any car companies that develop their own species of flowers. Thankfully, ...

Toyota's "Harmony Floralscapes" bloom along LA, SF highways 4 months ago on Autoblog Green

Toyota's TV ads for the 2010 Prius feature a world of flowers blooming whenever the iconic hybrid drives by. This visual message is now available in the physical world thanks to a living ad designed by Greenroad Media. Toyota is installing flowerbeds in the shape of the Prius along busy Los ...

Toyota uses flowers and technology to advertise the 2010 Prius 7 months ago on Autoblog Green

Long dead are automotive advertising campaigns that focus solely on the technical aspects of cars. Advertising now focuses in on sensations, feelings, abstract concepts and that "special something" that makes a particular vehicle stand out. Toyota's campaign to launch the 2010 Prius in the States ...



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