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    REPORT: Toyota develops its own flower species for cleaner air at Prius plant     1256662920

    2010 Toyota Prius - Click above for high-res image gallery
    Automakers make cars and trucks, no surprises there. Some even make other interesting things, like Honda, which also builds motorcycles, jets, robots and solar cells. But up until now, we haven't been able to think of any car companies ...

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    Toyota's "Harmony Floralscapes" bloom along LA, SF highways     1250695680

    Toyota's "Harmony Floralscape" – Click above for high-res image gallery
    Toyota's TV ads for the 2010 Prius feature a world of flowers blooming whenever the iconic hybrid drives by. This visual message is now available in the physical world thanks to a living ad designed by Greenroad Media. ...

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    Toyota uses flowers and technology to advertise the 2010 Prius     1242218700

    Long dead are automotive advertising campaigns that focus solely on the technical aspects of cars. Advertising now focuses in on sensations, feelings, abstract concepts and that "special something" that makes a particular vehicle stand out. Toyota's campaign to launch the 2010 Prius in the States ...

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