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Ford says product first, "you can't cut your way to profitability"

It's been said that "you can't cut your way to profitability." This is especially true in product-related businesses like the auto industry. It doesn't matter how low your costs are if you don't have desirable products that people want to buy. Ford CEO Alan Mullaly appears to understand this maxim. In spite of financial difficulties, so far Ford has not delayed any new product programs. The retooling of former truck factories to produce the Fiesta, next generation Focus and other small and mid-sized cars is proceeding full speed ahead. Ford ... Read more →

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