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Ford figures it out: $3.50 gallons of gas is where consumers drew the line

American car buyers have been turning away from large trucks and SUVs for a while now, and Ford executives think they know what did it: $3.50 for a gallon of gasoline. Automotive News (subs req'd) reports that Ford CEO Alan Mulally spoke last night to automotive reporters and revealed that his company's internal sales data from early May (combined with earlier reports) shows that the move toward smaller vehicles "is more dramatic and permanent than previously projected," in AN's words. Mulally said that the $3.50 level was when buying shifts ... Read more →

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