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Ford's European flex-fuel sales jump up 60 percent
One of the first rules of numbers in corporate PR is to use the percentage when the actual number are small. For example, if you've got an SUV that get 10 mpg and you build a new version that gets 12, you don't say it has a two mpg jump, you say it's 20 percent. Much more impressive that way. So, what do we make of Ford's announcement yesterday that its European flexifuel vehicle sales jumped up 60 percent? Let's look at the numbers (which Ford provides, a good sign that they're confident). In 2007, Ford of Europe sold 17,500 Flexifuel ... Read more →
Ford is flex-fuel top seller in Germany Xavier Navarro
During 2007, Ford has sold more than 1,700 Flexi-fuel (able to run on unleaded and E85) cars in Germany, which makes it the top seller in that country. Among this number, Fold sold 805 Focus ...
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Ford's European flex-fuel sales jump up 60 percent 1 year ago on Autoblog Green
One of the first rules of numbers in corporate PR is to use the percentage when the actual number are small. For example, if you've got an SUV that get 10 mpg and you build a new version that gets 12, you don't say it has a two mpg jump, you say it's 20 percent. Much more impressive that way. So, ...
Ford is flex-fuel top seller in Germany 1 year ago on Autoblog Green
During 2007, Ford has sold more than 1,700 Flexi-fuel (able to run on unleaded and E85) cars in Germany, which makes it the top seller in that country. Among this number, Fold sold 805 Focus Flexi-Fuel (sedan and station-wagon) and 872 C-Max (60 percent - 629 units - more than in 2006) vehicles. In ...
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