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    Report: Ford not backing down on MPG-based marketing strategy
    EcoBoost, Hybrids Will Still Be Highlighted In Future Ads 1403737080

    The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy, Automotive News reports. Ford has ...

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    Recharge Wrap-up: Ford steals Best Green Brand spot from Toyota, EV buyer survey goes online
    1.0-Liter EcoBoost Named 2014 International Engine of the Year 1403722800

    Chevrolet is one of the Top Global Green Brands of 2014, according to brand consultancy firm Interbrand. Chevy ranks number 32 on the list, which cover brands across a wide variety of segments. The report measures brand perception and brand performance, and the gap between the two is small for ...

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    Exclusive: Ford made three big mistakes in calculating MPG for 2013 C-Max Hybrid
    Latest Error Was Discovered In March 1403029680

    It's been a rough time for the official fuel economy figures for the Ford C-Max Hybrid. When the car was released in 2012, Ford made a huge deal about how it would beat the Toyota Prius V, which was rated at 42 combined miles per gallon, 44 city and 40 highway. The Ford? 47 mpg across the ...

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    Official: UK's Loughborough University improving Ford's 1.0-litre EcoBoost engine
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    How much does it cost for college students to study zero emissions vehicles? At Loughborough University in the UK, a new Advanced Propulsion Centre (APC) is being built at a cost of a billion pounds ($1.7 billion US). The school has just announce that it will fund a number of grad student ...

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    Official: Ford cuts F-150 fuel use through CNG-capable fleet sales, EcoBoost
    1400004180

    The possibility of $1-a-gallon fuel would make a lot of US governmental entities sit up and take notice. The state of Oklahoma and the city of Dallas are making that happen. Those two entities are buying up a bunch of Ford F-150 pickups retrofitted to run on compressed natural gas (CNG), all in ...

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    Study: Aluminum lightweighting does, in fact, save fuel
    1397501940

    When the best-selling US truck sheds the equivalent weight of three football fullbacks by shifting to aluminum, folks start paying attention. Oak Ridge National Laboratory took a closer look at whether the reduced fuel consumption from a lighter aluminum body makes up for the fact that producing ...

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    Video: Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]
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    If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of ...

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    Official: Ford ready to install GE Wattstations at 60 locations in North America
    1395351000

    Upper-level Ford executives are sending mixed messages about the power of plug-in vehicles, but in the companies parking lots across North America, at least, the signal is clear: come on and charge your EV. Today, Ford and GE announced that the Blue Oval will be installing Wattstation chargers ...

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    Exclusive: Ford director says company has big efficiency plans, but no dedicated EV
    1394639820

    The annual autofest known as the North American International Auto Show previews a plethora of exciting new products that we'll see and drive later in the year, from tiny urban commuters to family sedans and crossovers to hard-working big pickups and SUVs. It's also a once-a-year cornucopia of ...

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    Report: Lincoln recycling tree fibers into new MKX armrest
    1393514160

    Want to hug a tree, or at least a really small part of one. Then set your arm down on one of those armrests in the 2014 Lincoln MKX crossover. The US automaker is working with Weyerhaeuser and Johnson Controls on a tree-based, cellulose-reinforced polypropylene material used in the component that ...

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    Report: Expert: 54.5 mpg CAFE standard can be reached without many plug-ins
    1390006380

    Johnson Controls executive Brian Kesseler isn't likely to get any holiday presents this year from Nissan chief Carlos Ghosn or Tesla Motors head Elon Musk, but lots of other folks might be happy with what he has to say about automakers' efforts to reach stricter fleetwide fuel-economy ...

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    Report: Ford wants to double hybrid offerings by 2020
    1389811800

    The Blue Oval is looking for folks on the other side of this Big Old Sphere to get on board with its hybrid offerings. Ford executive Raj Nair, speaking at the Detroit Auto Show this week, said the US automaker wants to double the number of hybrids models it offers by the end of the decade, ...

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    Ford finds flex-fuel engine design plays big role in emissions output
    1389042120

    How bad is ethanol for your engine? There's been a lot of debate on this issue as the US considers upping the biofuel content in the national gasoline supply from 10 percent (E10) to 15 percent (E15). The ethanol industry and some scientists say higher ethanol blends show no "meaningful ...

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    Official: Lincoln MKX will use tree-based fibers in its armrests
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    Nothing says American luxury car quite like a big cushy armrest, and now Lincoln has decided to stabilize theirs with a little bit of environmental friendliness. The 2014 Lincoln MKX crossover is using tree-based fibers to manufacture the structural component that attaches armrests to the floor ...

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    By The Numbers: November 2013: Doldrums Edition, Pt. 2
    1386262800

    Proponents of advanced-powertrain vehicles may want us to start including the Tesla Model S in their monthly US calculations. Even though Tesla doesn't give out monthly sales totals, without counting sales of the luxury electric sedan, the green-car story just isn't getting much better. ...

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    Official: Ford Focus EV recalled, again, this time with ambulances
    1383344820

    When we saw a note about a recall for the Ford Focus Electric, our first reaction was, "is that a new one? Because it's getting hard to tell." This year, we've already seen the Blue Oval's all-electric hatch recalled for non-working door chimes and a "wiring incompatibility" in the headlights. ...

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    Read This: With EVs, being connected means helping drivers and automakers
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    It's a dang shame that the Pontiac Firebird used in the 1980s TV show "Knight Rider" wasn't electric. Otherwise, that creepy voice would've had a lot more to tell the Hasslehoff. Plug-in vehicle makers like Nissan, Ford and Tesla are equipping their car with top-of-the-line data-collection ...

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    Official: Ford names Fuelytics winner of fuel-saving app challenge
    1382018880

    Over the past year, Ford ran a contest for app developers to design programs for smartphones that would help people increase driver's fuel efficiency. The winner's have been announced and Fuelytics, which turns miles-per-gallon information into pretty charts and games, came out on top. Fuelytics ...

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    Official: Ford, DOE help fund new $8M EV battery lab at University of Michigan
    1381788180

    Everything's coming up batteries. Over in Ann Arbor, MI, the University of Michigan is announcing a new lab to test out new battery chemistries and concepts, all with an eye towards building better electric cars. The basic idea is to see if these "experimental battery chemistries" will work on a ...

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    Official: Ford PHEV drivers 50% more likely to make electric-only trips after 6 months
    1380745680

    In editor-speak, Ford may have buried the lede here. The US automaker, which sells the Fusion Energi and C-Max Energi Plug-in Hybrids as well as the Ford Focus Electric, was looking to get some press by letting the world know that drivers of its four production plug-in models put on 203,000 miles ...

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