Skip to Content

gender marketing


What role do women play in getting all of us to drive smarter/greener

Back in February, I wrote a post about the long history between women and electric cars. I'm thinking now that my focus was too narrow; women and green cars in general deserve a closer look. The Des Moines Register, for example, had an article earlier this year about a Meredith Corp. survey that showed that fourteen percent of women buy ethanol. The takeaway point was that ethanol producers can increase their sales by educating "women about ethanol's benefits, particularly its environmental impact," according to Isobel Osius, director of ... Read more →

No Content Style Defined.

Featured Galleries

  • LA 2009: CMT-380
  • LA 2009: Mitsubishi i-MiEV
  • LA 2009: Faurecia Booth
  • LA 2009: Fisker Karma
  • Audi A3 TDI - 2010 Green Car of the Year
  • World's Most Expensive Tesla Roadster
  • LA 2009: Mitsubishi PX-MiEV
  • LA 2009: Mitsubishi i-MiEV for Geek Squad
  • Honda P-NUT
  • LA 2009: Honda P-NUT
  • Ford Focus Econetic
  • Capstone Turbine CMT-380

Categories

Autoblog

Daily Finance

Download Squad

Engadget

Joystiq

Autoblog Spanish

Switched.com

FanHouse

Asylum