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    Official: Another study shows young people not so keen on driving
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    The automotive industry is getting more evidence that it's time to expand product offerings or switch over to another business. A new study by the US Public Interest Research Group (PIRG) says the "driving boom" is over. While Baby Boomers loved their cars, their kids - aka Gen Y or Millennials - ...

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    Official: Lexus Eco Challenge entices teens with $500,000 in grants, scholarships
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    The sixth annual Lexus Eco Challenge has launched, giving young students a shot at winning part of $500,000 in grants and scholarships. More than 22,000 middle school and high school students have been included in past programs, where more than $3.5 million has been awarded to students, teachers ...

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    REPORT: Generation Y will "redefine" automotive market, trends green and big
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    Were you born somewhere between 1976 and the early 1990s? Are you the child of a so-called Baby Boomer? If so, you, like me, are a member of Generation Y. So, what does that mean? Well, nothing really, but it's a convenient way to classify a large chunk of the American population... and we should ...

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