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Automakers finding their greener side in new fuel economy ads

Gas prices may be dipping downward again, but with the Senate's CAFE debate last week and further MPG standards news ahead, automakers in American have realized the time is right to give a vehicle's MPG numbers top billing in their advertisements. Automotive News (subs req'd) breaks it down. Of course, car companies have used good mileage numbers in their ads for a long time. The difference now is that there is a focus to rebrand each company as the fuel sipper's choice, even if that goes against decades of earlier advertising. Take this quote ... Read more →

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