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Mazda goes green with "Sustainable Zoom-Zoom"

The "Zoom-Zoom" campaign unifies Mazda's brand identity, and today Mazda announced how the company's environmental efforts will be unified under the new "Sustainable Zoom-Zoom" idea. The multi-faceted "Sustainable Zoom-Zoom" campaign fits in things like the Japan-only Smart Idling Stop System, hydrogen, rotary engines (c'mon, it's Mazda) and E85 into one name. Mazda says its primary focus "will include harnessing synergies with Ford and improving the HEV system of the Hydrogen RE Hybrid." The short explanation of what "Sustainable Zoom-Zoom" ... Read more →

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