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Go Green: green advertising option or greenwashing defined?

In what could either be a boon to companies which need to advertise and want to minimize their environmental impact or the ultimate in greenwashing, Brand Xperience has launched a new all-electric vehicle marketing division. Using electric trucks (look like Zap! Xebras) with what appears to be custom billboards in the bed, the company claims, "Go Green is the only mobile billboard advertising company dedicated to the sole use of all-electric, zero emissions vehicles for special events, street sampling and mobile billboards." We must say, we're ... Read more →

Detroit News: Geneva Motor Show just more green washing? Lascelles Linton

The Detroit News, the home town paper of the American automakers, has noticed that the Geneva Motor Show has a lot of green concepts but very few green cars coming to market soon. Large SUVs are ...

Go Green: green advertising option or greenwashing defined? 1 year ago on Autoblog Green

Detroit News: Geneva Motor Show just more green washing? 1 year ago on Autoblog Green

The Detroit News, the home town paper of the American automakers, has noticed that the Geneva Motor Show has a lot of green concepts but very few green cars coming to market soon. Large SUVs are still flooding the market, the Detroit News writes, as politicians and public only see green technology ...

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Guide to Common Green Acronymns

CAFE – Corporate Average Fuel Economy. A system used in the U.S. to define mileage requirements of new vehicles.

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