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Michelin wants to paint the sky to show how much CO2 they save

Michelin is proud of its line of low-resistance rolling tires (mostly sold under the Energy Saving brand) which have been available since 1992. The French company is launching a campaign in four cities around the world where big scoreboards will refresh every second showing the claimed amount of CO2 these tires have saved to the atmosphere since launching. The Hotel Park Inn and the Suffren embankment in New York, the Eiffel tower in Paris and the City Group Mansion in Shanghai are the selected locations (Berlin is also in the list but ... Read more →

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