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highway-to-the-future


Toyota takes the Prius to the NASCAR demographic

Back in January, Toyota announced the start of its "Highway to the Future" tour, a mobile demonstration unit that talks about the benefits of hybrids (as Toyota sees them) in places where hybrids are not top sellers, or even that well understood. Since then, we've been getting press releases about the tour arriving in this town or that state, but we haven't been publishing a lot about the tour because how many times can we say that Toyota is going to be in place A at time B. People who need to know will probably be checking the official site ... Read more →

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