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    Deep Dive: Getting intimate with the 2010 Honda CR-Z's powertrain
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    When the 2011 Honda CR-Z hits the streets this Fall, it will feature the latest iteration of the company's Integrated Motor Assist (IMA) mild hybrid system. The basic concept of IMA hasn't changed since the original Insight debuted in 1999, but it has been refined to improve performance and ...

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    REPORT: Honda plans a return to larger hybrids
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    2009 Honda Skydeck Concept - Click above for hi-res image gallery
    To put it mildly, sales of the Honda Accord Hybrid never quite set the world on fire. Regardless, Japan's Second Largest Automaker is reportedly hard at work developing its proprietary Integrated Motor Assist hybrid platform so ...

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    2009 Honda hybrid system cost to be cut in half!
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    Looking like a cross between the FCX Clarity fuel cell car and the Toyota Prius, Honda's upcoming dedicated hybrid model should come in at a cost a bit lower than current hybrid models. Part of that lower price is due to the fact that Honda has literally cut the cost of its Integrated Motor Assist ...

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