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Honda challenges UK Insight test drivers to get top MPG number
Honda is just now launching the new Insight in Europe, and the marketing team for the UK-based dealerships has come up with a rather inventive new campaign to encourage test drives. Dealerships will record the fuel mileage (as displayed on the Insight's internal trip computer) that drivers manage to achieve on test drives and the figure will be recorded until the end of April. Once the program is complete, those individuals who scored the highest fuel efficiency will get a voucher worth £100 at Biome Lifestyle, a European distributor of ... Read more →
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Honda challenges UK Insight test drivers to get top MPG number 8 months ago on Autoblog Green
Honda is just now launching the new Insight in Europe, and the marketing team for the UK-based dealerships has come up with a rather inventive new campaign to encourage test drives. Dealerships will record the fuel mileage (as displayed on the Insight's internal trip computer) that drivers manage ...
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