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Honda Insight will be top prize for Xbox "Play and Win" gamers, everyone else just gets ads

The everyone in Honda's "Hybrid for Everyone" advertising campaign for the new Honda Insight apparently includes Xbox players. Honda will be the only sponsor of the upcoming "Play and Win" interactive quiz game that will kick off on Xbox Live Primetime May 15. The three-month free quiz show style game, part of Microsoft's delayed interactive online network, will use the 1-vs-100 method. Video ads for the Insight will be shown to people in the game's "waiting room" and during gameplay intermission. It's not simply Insight ads that players ... Read more →

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Honda Insight will be top prize for Xbox "Play and Win" gamers, everyone else just gets ads 8 months ago on Autoblog Green

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