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Hybrid drivetrain costs on the way down

According to a recent report by JPMorgan Chase & Co, the average cost surcharge for a hybrid drivetrain will go down by 67 percent in the next decade. This means that using both an electric motor and an internal combustion engine under the same hood will cost both automakers and consumers less money. What will be the big driver of these cost reductions? Demand. According to the same study, in a decade, hybrid sales will account for 10 percent of the overall market, which equals 9.6 million units or an increase of 16 times their current ... Read more →

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