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Toyota, Honda gearing up to fight for hybrid crown

While European automakers focus on diesels and American companies dip their toes into the hydrogen, biofuel and electric drive waters, Japan's two largest automakers seem to be gearing up for a big fight over who can sell the most hybrids. In two stories for Automotive News (subs req'd), writer Hans Greimel lays out the ways that Toyota and Honda want to win this war. The headlines tell the short version story: Toyota eyes 1 million in annual hybrid sales and Honda: Hybrid war has just begun. In effect, Toyota want to keep the Prius momentum ... Read more →

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