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Tools Down: IKEA not building cars, Leko is a car sharing service in France

Last week, rumors regarding an upcoming eco-friendly small car from IKEA hit the internet in full force. Sounds pretty crazy, no? As it turns out, the truth is much less interesting than we had hoped. It seems the viral ad campaign that we saw last week for the IKEA Leko is announcing nothing more than a new car-sharing service in France that's set for a proper introduction on Tuesday. A similar program is already available at IKEA locations in Austria. According to Isabelle Cremoux-Mirgalet, a spokesperson for the Swedish furniture maker, a ... Read more →

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