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When the 2011 Honda CR-Z hits the streets this Fall, it will feature the latest iteration of the company's Integrated Motor Assist (IMA) mild hybrid system. The basic concept of IMA hasn't changed since the original Insight debuted in 1999, but it has been refined to improve performance and ...

To put it mildly, sales of the Honda Accord Hybrid never quite set the world on fire. Regardless, Japan's Second Largest Automaker is reportedly hard at work developing its proprietary Integrated Motor Assist hybrid platform so ...

The new low cost dedicated hybrid that we've been seeing spy shots of in tested is expected to get its world debut at the Paris Motor show in October. The five door hatchback draws much of its styling from the FCX Clarity fuel cell car, but scaled down to Prius dimensions. Honda has claimed that ...

Looking like a cross between the FCX Clarity fuel cell car and the Toyota Prius, Honda's upcoming dedicated hybrid model should come in at a cost a bit lower than current hybrid models. Part of that lower price is due to the fact that Honda has literally cut the cost of its Integrated Motor Assist ...

Over at Honda's web-site the company has launched a page dedicated to its upcoming dedicated hybrid model. The gas electric hatchback will be going on sale early next year and we recently saw our first spy pics of the new car. In the text on the micro-site it appears that Honda will be emphasizing ...

Last fall at the Tokyo Motor Show, Honda announced its plans to introduce a new dedicated hybrid drive vehicle in 2009. The new hybrid would the first dedicated hybrid from Honda since the original Insight ended production in 2006. At his mid-year press conference, CEO Takeo Fukui revealed that ...

Remember the Honda Insight? I'm sure you remember it, but, what do you think of when you hear the name? Compare the public perception of the Toyota Prius to the Honda Insight for a moment, and you will see where I am going with this. Honda would like to capture some of that green image back. As it ...

In an announcement that is shocking to nobody, Honda again was chosen (for the third year in a row) to pace the IndyCar series for 2007. The model chosen was the Accord Hybrid, which makes sense, as the Accord, and especially the hybrid version, is largely considered Honda's top of the line model, ...