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Fiat could revive Innocenti brand

Most ABG readers probably don't know Italy's Innocenti. Born as a scooter manufacturer, it used to make the Mini for the Italian market, then it was bought by British Leyland and then sold to Fiat. It's the brand where the Y10, which now is called the Lancia Ypsilon, was born. Well, it seems that it might be coming back and become Fiat's "budget" brand, as Dacia is for Renault. According to Autobiz, Innocenti could be the chosen name for Fiat's latest acquisition in Serbia, Zastava, former makers of the (in)famous Yugo. This could be quite a ... Read more →

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