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BMW will create new electric vehicle sub-brand
BMW CEO Norbert Reithofer told Reuters this week that its future electric cars will be badged as BMWs. This contradicts some earlier rumors that the automaker would revive another brand such as Triumph or Isetta for its electric vehicles. The company will stick with its existing BMW, MINI and Rolls-Royce brands. Reithofer did reveal that the board has voted to create a sub-brand for electric vehicles. This new sub-brand would be along the lines of the "M" badging currently used for high performance models. These new vehicles will be ... Read more →
iSetta coming? Rumormill can chew on BMW's new green brand news Sebastian Blanco
The rumors of BMW's new green brand have been circulating for months. We talked about the possibility back in January and November. A bit of news came in early February with the discussion of a ...
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BMW will create new electric vehicle sub-brand 4 months ago on Autoblog Green
BMW CEO Norbert Reithofer told Reuters this week that its future electric cars will be badged as BMWs. This contradicts some earlier rumors that the automaker would revive another brand such as Triumph or Isetta for its electric vehicles. The company will stick with its existing BMW, MINI and ...
iSetta coming? Rumormill can chew on BMW's new green brand news 1 year ago on Autoblog Green
The rumors of BMW's new green brand have been circulating for months. We talked about the possibility back in January and November. A bit of news came in early February with the discussion of a revived Isetta small car. Automotive News (subs req'd) is now reporting that the Isetta rumors - or, as ...
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LA 2009: Audi A3 TDI named 2010 Green Car of the Year in diesel repeat
LA 2009: 2011 Ford Fiesta unveiled by agents of the Movement
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