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jodie kidd


Top model spends time with Fiat's eco:Drive

She's tall, a supermodel, and apparently now likes small, fuel-efficient cars. Jodie Kidd, previously known for her participation with the Maserati racing team and being caught in a cocaine sting, was the first person in the UK to try out Fiat's eco:Drive in a new Fiat 500. The eco:Drive system uses a USB stick that records information on how you're driving. When this information is later fed into a computer, Fiat's software tells you how well you drove and where you could have done better. Ten London-area Fiat dealerships are now offering ... Read more →

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