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Lexus forced, again, to remove deceptively green ad in UK

Lexus doesn't have a good history with the ads for its hybrid SUVs in Europe. Not too long ago, Toyota got into trouble for running the slogan "HIGH PERFORMANCE. LOW EMISSIONS. ZERO GUILT" in reference to its Lexus RX 400h hybrid SUV. The marque is back in the Advertising Standards Authority's doghouse for another ad for the same vehicle. Here's the wording that got banned: "THE LEXUS RX 400h. PERFECT FOR TODAY'S CLIMATE, (AND TOMORROW'S)" Under that text, it says, "Driving the world's first luxury hybrid SUV makes environmental, and ... Read more →

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