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Toyota releases new EX-grade second-gen Prius in Japan

Sometime in early 2008, about when it became clear that Honda was planning to price its then upcoming Insight hybrid very aggressively, rumors began to circulate that following the release of the redesigned third-gen Prius, Toyota might continue selling a de-contented second-generation version in order to compete. Ultimately, Toyota confirmed that plan, although the decision was made to offer the old Prius only in Japan. That model, now labeled as the Prius EX, goes on sale in its home market, mostly to fleet customers, starting June 8. The ... Read more →

Enter the Rumormill: cheaper Prius on the way? Jeremy Korzeniewski

The success that Honda has had with its new Insight has surely caught the attention of Toyota, its chief rival in the hybrid vehicle games. In its home market of Japan, Honda sold 18,000 Insight ...

Toyota releases new EX-grade second-gen Prius in Japan 6 months ago on Autoblog Green

Sometime in early 2008, about when it became clear that Honda was planning to price its then upcoming Insight hybrid very aggressively, rumors began to circulate that following the release of the redesigned third-gen Prius, Toyota might continue selling a de-contented second-generation version in ...

Enter the Rumormill: cheaper Prius on the way? 8 months ago on Autoblog Green

The success that Honda has had with its new Insight has surely caught the attention of Toyota, its chief rival in the hybrid vehicle games. In its home market of Japan, Honda sold 18,000 Insight hybrids in its first month on sale. This figure beat the automaker's predictions, and a good deal of ...


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