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Ford doesn't think "Ford Individuals" want environmental options

Ford will start a customization program this month, called "Ford Individual," that allows new car buyers to personalize their vehicles in one of three new ways (on top of the standard trim levels). The three additional options, available later this month as a pilot program in Germany and Switzerland, include: sporty, luxury and hitec. The sporty line spruces up performance cars with things like alloy wheels and spoilers; the luxury line adds more leather and wood to the interior; and the hitec line is all about electronics – high-end ... Read more →

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