marketing Subscribe

Chevy Volt: The Song

The Kraft company recently held a competition inviting the public to name its new Vegemite cream cheese spinoff. The name that won, and made it to shelves, was "iSnack 2.0." Really. It took one day of public cacophony to encourage Kraft to change the name to "Cheesybite," but we hear you can still find jars of iSnack 2.0 if you're inclined. Why do we bring this up? Because sometimes we wonder what insights marketers are using to make product roll-out decisions. And what's that got to do with the Chevy Volt? The Chevy Volt's new theme ... Read more →

REPORT: Reva remote charge to be unlocking battery reserve remotely Sam Abuelsamid

When we first heard the other day that Indian EV maker Reva was planning to announce a remote wireless charging system for its cars next week in Frankfurt, we were, to say the least, skeptical. ...

Brammo Enertia gets marketing push, photochopping spree and logo contest Domenick Yoney

As we wait (and wait) for the Enertia electric motorcycle to show up at Best Buy, the Brammo universe is (also) showing no signs of inertia. While it seems to have covered its funding and ...

What is 230? GM knows, but isn't saying... Jonathon Ramsey

The graphic above has been appearing all over the place -- television, billboards, elevators, baseball games, even people's shirts. It has a blog, Flickr and Facebook pages, and a YouTube channel. ...

MINI asks drivers to hang up the keys and not drive on June 5th Xavier Navarro

If you're a Mini owner or an enthusiast, why not leave your car in the garage on June 5th? This may sound unusual for a car company, but its exactly what Mini is asking. The company has named that ...

Toyota uses flowers and technology to advertise the 2010 Prius 7 months ago on Autoblog Green

Long dead are automotive advertising campaigns that focus solely on the technical aspects of cars. Advertising now focuses in on sensations, feelings, abstract concepts and that "special something" that makes a particular vehicle stand out. Toyota's campaign to launch the 2010 Prius in the States ...

Peugeot launches "CO2Operaci�n" to help Spaniards buy new, more efficient cars 1 year ago on Autoblog Green

With a quite clever name, "CO2Operación" is Peugeot Spain's new marketing campaign to help Spaniards purchase more efficient cars and raise the Lion marque's sales. If you hadn't noticed, the name mixes the CO2 with the Spanish word for "cooperation." What does the Lion offer? Peugeot will ...

Tesla's Darryl Siry on product placement with the Roadster 2 years ago on Autoblog Green

Perhaps the most talked about new car to appear in recent years that almost no one has actually driven yet is the Tesla Roadster. The impressive thing about this is that they have managed to pre-sell hundreds of these cars without spending a dime on advertising (aside from whatever was spent on a ...

Study shows U.S. is dominant market for hybrid vehicles 2 years ago on Autoblog Green

The results of a new study have been released on the hybrid vehicle market around the world. They found that in spite of the U.S. market's general predilection for gas-guzzlers, it remains the dominant market for hybrid technology. In 2005, 70 percent of all hybrid vehicles sold went to the U.S. ...

The hidden hybrid PR coup 2 years ago on Autoblog Green

We've all seen the assorted tinsletown glitterati rolling up to award shows and premiers in their shiny new hybrids. Some of them like Ed Begley, Jr. and Darryl Hannah are genuine greenies. Others not so much. So why do so many celebrities show up in Priuses instead of stretched limos when the ...

Tesla to open customer service centers in 2007 2 years ago on Autoblog Green

When Tesla Motors CEO Martin Eberhard talked to AutoblogGreen recently, he said that Tesla would not be using traditional franchised dealers to sell their electric cars. Instead, they will be establishing company owned customer centers around the country. For established car-makers with dealer ...

Tesla Motors VP on the EV Market and the Media 2 years ago on Autoblog Green

The very first AutoblogGreen podcast is coming your very, very soon and it contains an extended discussion with Tesla Motors CEO Martin Eberhard. Martin has plenty to say about the progress that the company is making with the Roadster and the WhiteStar sedan project. In addition to that, we talked ...

Overview of hybrid challenges 3 years ago on Autoblog Green

For those of you that like to know the details of what goes in to a hybrid vehicle, Assembly Magazine has a very thorough overview of many of the challenges involved in designing, building and marketing hybrid vehicles. The article describes in detail the expected market trends and the plans for ...

Featured
Breaking
Popular

View all

Tip of the Day

Guide to Common Green Acronymns