marketing

Which is more likely to signal that someone is a potential buyer of the Chevy Volt: a membership in the Sierra Club or owning the latest-model iPad? According to the people in charge of marketing the Volt, it's gizmos over granola when it comes to their target buyer. "Early on, we talked a ...

It's tempting to pop up the sales numbers for the Nissan Leaf and the Chevy Volt each month and treat the results like the score of a sporting event. We certainly do it. However, when you're looking at low-volume cars whose numbers have been constrained by supply issues and customer confusion, ...

Fox Marketing Supercharged Lexus CT 200h – Click above for high-res image gallery Fox Marketing has given Lexus' entry-level hybrid some much-needed teeth, adding an Eaton supercharger to the 2011 CT 200h. The huffer forces air through a Climax Racing intake manifold, helping the CT's ...

Infiniti believes its new M Hybrid is the first such vehicle built for people who actually enjoy driving. With 360 horsepower on tap, they might just be right. Yes, we are aware of the Lexus GS450h, which can run from 0-60 miles per hour in just 5.2 seconds. So is Infiniti for that matter ...

Toyota's "What's the plural of Prius?" contest has garnered more than 1.5 million votes so far spread among the five choices: Prien, Prii, Prium, Prius and Priuses. In the lead is "Prii," with 25 percent, followed a hair later by "Prius" at 24 percent, then there's daylight with "Priuses" at 20 ...

Lexus is continuing its "Darker Side of Green" advertising campaign for the new CT200h with a new video series. Comedian Whitney Cummings will interview a host of unique personalities as they drive the new hybrid ...

The Kraft company recently held a competition inviting the public to name its new Vegemite cream cheese spinoff. The name that won, and made it to shelves, was "iSnack 2.0." Really. It took one day of public cacophony to encourage Kraft to ...

When we first heard the other day that Indian EV maker Reva was planning to announce a remote wireless charging system for its cars next week in Frankfurt, we were, to say the least, skeptical. After all, it takes a pretty significant amount of electrical energy to charge a battery when you have ...

As we wait (and wait) for the Enertia electric motorcycle to show up at Best Buy, the Brammo universe is (also) showing no signs of inertia. While it seems to have covered its funding and distribution bases, the company behind the machine has, besides competing in the TTXGP, been working on the ...

The graphic above has been appearing all over the place -- television, billboards, elevators, baseball games, even people's shirts. It has a blog, Flickr and Facebook pages, and a YouTube channel. What it doesn't have is an explanation. Ad Age lined up the perps behind the online assets and ...