mazda skyactiv

Over on Twitter, we recently had a discussion over whether or not it was fair for the cinematic version of Dr. Seuss' Lorax to be out shilling for the Mazda CX-5. Turns out, we're not the only ones who question the logic here – the Lorax speaks for the trees, not Skyactiv CUVs, right? ...

Mazda is a small Japanese car company – fifth in Japanese-brand U.S. sales behind the "Big Three" of Toyota, Honda and Nissan and just behind distant-fourth Subaru – that prides itself on being different, more youthful and more fun to drive. Hence its "Zoom-Zoom" marketing theme and ...

What is Skyactiv, besides yet another misspelled bit of branding by a multinational corporation? The answer is that Skyactiv is a lot of things, but, in short, its Mazda's long-term energy efficiency strategy, and it's unlike any other plan from a major automaker. From an engineering point of ...

Mazda has selected its direct-injected, 1.3-liter gasoline powerplant to head the launch of the automaker's SkyActiv engines. On May 18th, Mazda officially unveiled the 1.3-liter four-cylinder engine at the Automotive ...

We noted Mazda's somewhat unusual message to New York Auto Show attendees yesterday, the one that said: Not Electric. Not Hybrid. Not A Drag To Drive and thought we should try to figure out why Mazda is going after today's electric and hybrids vehicles with this kind of attack message. The short ...

The 2012 Mazda3 has officially made its debut at the 2011 New York Auto Show, and it's brought along the first production use of the long-awaited SkyActiv fuel-efficiency tweaks. That means the newest Mazda3 is good for a whopping 40 miles per gallon on the highway thanks to the addition of a ...

Mazda's Minagi Concept, a sleek CUV that was unveiled at the Geneva Motor Show back in March, will make its North American debut at the New York Auto Show later this month. The Minagi features the automaker's multi-faceted Skyactiv technology including a fuel-sipping Skyactiv engine that ...

Since the 1980s, Mazda and Hiroshima University have teamed up to conduct numerous automotive-related research projects. For example, Mazda's Skyactiv technologies, which are touted for their ability to cut down on ...