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mike-obrien


US News: the future of the Prius is all about the plugs

The styrofoam hamburger container shape of the Toyota Prius elicits a lot of responses, good and bad. But when was the last time you saw one and thought, "wow"? Back when the hybrid was introduced, amazement might have been a common reaction, but we've seen the Prius in the U.S. for eight years already. What could possibly make us excited about the car now (well, aside from the high gas mileage). Toyota North America's head of product planning Mike O'Brien has been thinking about ways to bring the wow back to the Prius, and it all revolves ... Read more →

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