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Toyota begins guerrilla Italian marketing campaign for upcoming iQ

click above for a high res gallery of the Toyota iQ In a move which sheds some light on just how important the Italian market is for small cars, Toyota has begun a new guerrilla marketing campaign for its upcoming iQ minicar. Using magnets stuck to the sides of parked cars along with leaflets hanging off the side-view mirrors, Toyota is highlighting just how small the new car will be. Coming in at just 2980mm long (that's less than ten feet), the iQ will be the shortest car on the market in Europe which has more than two seats. For ... Read more →

Nissan bringing 3 minis to US market in 2008 Sam Abuelsamid

As gas prices hit $3.60 a gallon in southeast Michigan this week the coming onslaught of mini-cars appears to be growing. The latest to jump into the fray appears to be Nissan with plans to bring ...

Honda's mini car sales in Japan increase 41 percent in July Sebastian Blanco

Amid today's corporate news of Honda's highest-ever overseas and worldwide auto production is a note that July sales of Honda's mini vehicles increased 41.1 percent in Japan over last year. The ...

Toyota begins guerrilla Italian marketing campaign for upcoming iQ 1 year ago on Autoblog Green

Nissan bringing 3 minis to US market in 2008 2 years ago on Autoblog Green

As gas prices hit $3.60 a gallon in southeast Michigan this week the coming onslaught of mini-cars appears to be growing. The latest to jump into the fray appears to be Nissan with plans to bring over three minis from Japan starting in the second half of 2008. First out the chute should be the ...

Honda's mini car sales in Japan increase 41 percent in July 3 years ago on Autoblog Green

Amid today's corporate news of Honda's highest-ever overseas and worldwide auto production is a note that July sales of Honda's mini vehicles increased 41.1 percent in Japan over last year. The dramatic increase is due to high sales of the Scion xB-like Zest, which went on sale in March 2006. Since ...

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Guide to Common Green Acronymns

CAFE – Corporate Average Fuel Economy. A system used in the U.S. to define mileage requirements of new vehicles.

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