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Why you should never trust MSRP

There is no one MSRP. It's actually a range that can vary a lot. The ad above says $35,845 but that's for a particular combination of options. The 2007 Highlander Hybrid MSRP ranges from $32,490 to $38,010. That's a difference of $5,520 from the base model to fully loaded. So, if you see a car site or ad with just one MSRP, remember it's for a single configuration in a range that can vary. What you really should look for is something called invoice, the price dealers pay for a vehicle. Unfortunately, the invoice price isn't totally trustworthy ... Read more →

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