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prius brand


REPORT: Toyota looking to apply Prius name to other hybrid vehicles, but not as a sub-brand

Not long ago, we wondered just how steep the hill of customer acceptance is for a new technology like the Volt is. The question was how well the Chevy Volt and the Voltec powertrain could compete with the established Prius brand? Toyota, for its part, apparently thinks it's worth spreading the Prius name around a bit onto other hybrid vehicles. According to Automotive News (subs req'd), Toyota executives told a meeting of Toyota and Lexus dealers in Vegas this week that the company will put the Prius name on more U.S.-market hybrids. While ... Read more →

Prius sub-brand officially DOA Jeremy Korzeniewski

Rumors of a separate brand to carry only hybrids has apparently been ruled out by Toyota. The brand and its dealerships would have carried the Prius logo that has become so synonymous with hybrid ...

Toyota says Prius brand confirmation "Completely False!" Sam Abuelsamid

For some time now, Toyota has been contemplating the creation of a new Prius brand akin to Scion that would be dedicated to hybrid vehicles. This much is acknowledged by Toyota's Group VP for ...

Toyota still considering Prius sub-brand Jeremy Korzeniewski

We've been hearing rumblings of more models coming from Toyota that would carry the Prius badge for the last few months. While the Prius in five door hatchback style that we all know and love will ...

REPORT: Toyota looking to apply Prius name to other hybrid vehicles, but not as a sub-brand 1 month ago on Autoblog Green

Not long ago, we wondered just how steep the hill of customer acceptance is for a new technology like the Volt is. The question was how well the Chevy Volt and the Voltec powertrain could compete with the established Prius brand? Toyota, for its part, apparently thinks it's worth spreading the Prius ...

Prius sub-brand officially DOA 11 months ago on Autoblog Green

Rumors of a separate brand to carry only hybrids has apparently been ruled out by Toyota. The brand and its dealerships would have carried the Prius logo that has become so synonymous with hybrid cars since Toyota introduced the world to the car in 1997. Previous rumors had indicated that Toyota ...

Toyota says Prius brand confirmation "Completely False!" 1 year ago on Autoblog Green

For some time now, Toyota has been contemplating the creation of a new Prius brand akin to Scion that would be dedicated to hybrid vehicles. This much is acknowledged by Toyota's Group VP for communications, Irv Miller. However a report the other day on Left Lane News that Toyota had decided to ...

Toyota still considering Prius sub-brand 1 year ago on Autoblog Green

We've been hearing rumblings of more models coming from Toyota that would carry the Prius badge for the last few months. While the Prius in five door hatchback style that we all know and love will definitely carry on, even after it is completely redone next year, there are likely to be other ...


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