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Prius needed in China, but not selling well

Without tax breaks, the Prius isn't a big hit in China. Although the gas-electric hybrid would seem to be a welcome treat in cities gagging on air pollution, officials say sales are sluggish at 100 a month. Toyota originally had sales goals of 3,000 a year. Other Toyota vehicles are selling well but the main problem appears to be a lack of environmental enthusiasm on the part of upscale Chinese consumers. The Prius sells for $40,000 in China, about double the cost in the U.S. But there are no tax breaks or perks such as convenient parking or ... Read more →

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Prius needed in China, but not selling well 3 years ago on Autoblog Green

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