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prius marketing


Toyota uses flowers and technology to advertise the 2010 Prius

Long dead are automotive advertising campaigns that focus solely on the technical aspects of cars. Advertising now focuses in on sensations, feelings, abstract concepts and that "special something" that makes a particular vehicle stand out. Toyota's campaign to launch the 2010 Prius in the States takes exactly this kind of approach, with advertisements that are full of nature, singing flowers and the slogan: "Harmony between man, nature and machine." The campaign includes not only beautiful imagery, but also highlights cool technology like ... Read more →

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