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Ford's Jim Farley confident company can sell small cars at a profit

Over the next two years, Ford will have a whole lineup of new smaller cars coming the US market including the Fiesta and global Focus. At a Ford media event today, marketing VP Jim Farley talked to reporters about the plans for those cars. Traditionally, carmakers have had a hard time making money on small cars in the US because customers have expected prices in proportion to size. That perception is now changing as customers are moving down from trucks and SUVs to cars, particularly smaller cars. As drivers have become accustomed to the ... Read more →

Ford's Fields to explain plan for making money on small cars Sam Abuelsamid

As the U.S. market finally makes the inexorable shift to more rationally-sized cars, Ford's President for the Americas, Mark Fields, will explain how his company plans to make money with smaller ...

Ford's Jim Farley confident company can sell small cars at a profit 1 year ago on Autoblog Green

Ford's Fields to explain plan for making money on small cars 1 year ago on Autoblog Green

As the U.S. market finally makes the inexorable shift to more rationally-sized cars, Ford's President for the Americas, Mark Fields, will explain how his company plans to make money with smaller cars. Ford will apparently focus on doing what might seem intuitively obvious to some, but has not ...

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Guide to Common Green Acronymns

CAFE – Corporate Average Fuel Economy. A system used in the U.S. to define mileage requirements of new vehicles.

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