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    Exclusive: BMW's Herbert Diess: i3 plug-in launch is "revolutionizing," driving is "just great fun"
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    Just how hard is it to change direction in a BMW? While driving one of the company's vehicles, you'll find little disagreement that it can be easy, even quite pleasurable. But if you're trying to change the direction of the company itself – making the idea of driving fun play nice with fuel ...

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    REPORT: BMW to focus on premium, upmarket EVs
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    BMW Vision EfficientDynamics Concept - Click above for high-res image gallery
    BMW is known for offering premium automobiles and motorcycles here in the United States, so it comes as little surprise that the German automaker would plan to produce premium electric vehicles as well. According to ...

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