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Could buying a Prius lead to 'hedonic adaptation' or eternal happiness?

Sonja Lyubomirsky drives a Prius from her beach community to a teaching job some 70 miles away. She was elated when her name came to the top of a waiting list for a Prius, but for a moment the 40-year-old experimental psychologist wondered if her enthusiasm for buying a vehicle that's easier on the environment will be mistaken for materialism. And worse, could her driving experience subside into "hedonic adaptation," that feeling that after getting something you want you end up no happier than you were before your good fortune? I found this ... Read more →

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