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Dodge to revise its marketing strategy, no longer wants to be power brand

click above for high-res gallery of the 2009 Dodge Challenger SE and R/T Dodge and its Ram badge has long been associated with power, and the marque is considered to be Chrysler's performance brand. In these days of record high fuel prices, though, being associated with horsepower could also mean an association with the guzzling of gasoline. Believe it or not, Dodge does not want this image, so it may be tweaking its marketing strategy a bit in a bid to change with the times. "We can't be all about the monster Hemi and smoking tires, and we ... Read more →

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