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New York 2008: So, 'bout those green car ads - IAG sits down with AutoblogGreen
Sallie Hirsch, left, and Lois Miller. One of the quieter announcements from the New York Auto Show was that a Subaru ad called Soul of Subaru - Values won the Green Award from Intermedia Advertising Group (IAG). The ad won not because a panel of judges thought it was the best but because IAG discovered, based on customer research panels, that this particular ad was the most effective. This meant that the ads left more viewers with the idea that Subaru was a green car company than anything else on TV last year. This week, I spoke with Sallie ... Read more →
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New York 2008: So, 'bout those green car ads - IAG sits down with AutoblogGreen 1 year ago on Autoblog Green
Sallie Hirsch, left, and Lois Miller. One of the quieter announcements from the New York Auto Show was that a Subaru ad called Soul of Subaru - Values won the Green Award from Intermedia Advertising Group (IAG). The ad won not because a panel of judges thought it was the best but because IAG ...
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