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Toyota offers up social site Heya, but there's no Outkast beat

It's going to be difficult, I think, for popular music fans to see the name of Toyota's new social website - Heya - and not think of the hit Outkast song from a couple sexy summers ago. But, if you speak a bit of Japanese, then you know that "heya" means room, and that's the meaning that the Japanese automaker is trying to bring to the online space: a place where Toyota fans, gearheads and others can come together and talk shop. Some of the eco-minded areas of Heya include the pages dedicated to the SiteLA contest, the SiteLA collaborations, ... Read more →

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