skyactiv

Mazda recently may have made the coolest car commercial in history by backing its pitch for SkyActiv technology with Bo Diddley's "Road Runner" (see here), so we're leaning toward forgiving them for this one. The Japanese automaker, as part of the international marketing launch of its CX-5 ...

Mazda is pitching its CX-5 compact crossover as its first model to use all of its Skyactiv fuel-saving technologies, including fuel-saving improvements to its engine, transmission, body and chassis (details on all that here). Mazda, which started selling the model in the U.S. last month, said ...

The minds at Car and Driver recently took a moment to speak with Robert Davis, senior vice president of Mazda U.S. operations, about the automaker's plans for the future. According to Davis, the rotary engine will continue to play a role in the company's products moving forward, with engineers ...

Over on Twitter, we recently had a discussion over whether or not it was fair for the cinematic version of Dr. Seuss' Lorax to be out shilling for the Mazda CX-5. Turns out, we're not the only ones who question the logic here – the Lorax speaks for the trees, not Skyactiv CUVs, right? ...

Mazda is a small Japanese car company – fifth in Japanese-brand U.S. sales behind the "Big Three" of Toyota, Honda and Nissan and just behind distant-fourth Subaru – that prides itself on being different, more youthful and more fun to drive. Hence its "Zoom-Zoom" marketing theme and ...

We already drove a pre-production 2013 Mazda CX-5 through scenic Iceland, and the Japanese automaker showed us the finished (European) product at the Frankfurt Motor Show back in September. Here at the Los Angeles Auto Show, however, Mazda has officially announced exactly what's in store for the ...

Among the general public, Mazda is probably best known for the Miata and the whole "zoom-zoom" tagline. Speaking just before the unveiling of the new CX-5 crossover at the LA Auto Show's Motor Press Guild keynote speech this morning, Takashi Yamanouchi, president and CEO of Mazda Motor Company, ...

Mazda has given SEMA goers something to get excited about this week with this MX-5 Miata concept. The MX-5 Miata Spyder Concept (above) has done away with the standard car's folding soft top or retractable hard top mechanism in favor of a lightweight grenadine-red canvas covering à la the ...

Mazda Motor says "real-world" fuel-efficiency will be one of its core attributes as the Japanese automaker seeks to lift U.S. sales volume some 74 percent by 2015. Don't worry though, 'cause zoom-zoom will remain Mazda's number one raison d'etre. Step one? Be quick to point out that while some ...

The fuel-efficient technology inside the new 2012 Mazda3 Skyactiv is something we know a little something about. By shunning expensive electric additions to the powertrain (for now), Mazda expects to be able to compete with its competitors on both fuel economy and price. With some driving flair ...