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slow-truck-sales


American love affair with trucks seems to be waning

The days of Americans migrating from cars to ever larger pickup trucks and SUVs may finally be behind us as a perfect storm seems to be hitting the big truck segment. The combination of high fuel prices and the implosion of the real estate bubble has led to full-size pickups dropping to an 11.7 percent market share. Even mighty Toyota is offering $5,000 rebates on the year-old Tundra. Unlike the SUV market, a much larger percentage of pickup sales are destined for commercial rather than personal use. With new home construction coming to a ... Read more →

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