srt8 Subscribe

Dodge to revise its marketing strategy, no longer wants to be power brand

click above for high-res gallery of the 2009 Dodge Challenger SE and R/T Dodge and its Ram badge has long been associated with power, and the marque is considered to be Chrysler's performance brand. In these days of record high fuel prices, though, being associated with horsepower could also mean an association with the guzzling of gasoline. Believe it or not, Dodge does not want this image, so it may be tweaking its marketing strategy a bit in a bid to change with the times. "We can't be all about the monster Hemi and smoking tires, and we ... Read more →

Chrysler to offer Europe a diesel 300C in SRT trim? Jeremy Korzeniewski

Dodge to revise its marketing strategy, no longer wants to be power brand 1 year ago on Autoblog Green

Chrysler to offer Europe a diesel 300C in SRT trim? 1 year ago on Autoblog Green

Europeans often get the cool diesel stuff that we only wish we could get here. We're not totally sure that what we've got here is a perfect case, though, as the engine that Chrysler is considering dropping into the SRT 300C is the same 3.0 liter as in more pedestrian versions of the sedan. It's not ...

Featured
Breaking
Popular

View all

Tip of the Day

Guide to Common Green Acronymns

CAFE – Corporate Average Fuel Economy. A system used in the U.S. to define mileage requirements of new vehicles.

Featured Galleries

Team Autoblog Green

Editor-in-Chief

Sebastian Blanco: Email

The Team